B2B / B2C / B2B2C Marketing

Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers aim to capture the attention of two different target profiles. And while there are many similarities between the types of marketing in general, driving prospects from each channel requires different communication approaches, in every aspect.

On the other hand, there’s a new marketing approach, named Business to Business to Consumer (B2B2C), which is a new commerce model that combines business to business (B2B) and business to consumer (B2C) models for a complete product or service transaction. B2B2C is a collaboration process that creates mutually beneficial service and product delivery channels.

If your CRM system is not compatible with these 3 business models, you won’t be able to create and execute accurate marketing activities with your system. Business to business (B2B), business to consumer (B2C) and business to business to consumer (B2B2C) marketing models all have unique challenges and opportunities.

next4biz is ready to use to work on B2B and B2C as well as B2B2C marketing activities. Even if your audiences is individuals or companies, next4biz CRM module provides a variety of features for both.

Event-Based Marketing

Event-based marketing is a brand new digital marketing technique where customers receive personalized communications based on their behaviors. It relies on the measuring of implicit and explicit interactions between the user and the product or service.

By recording much more information about a user’s behavior—each change in the user’s state—we know exactly where a user is in their journey, and we can construct a highly relevant and personalized message to be delivered to them, or trigger specific actions for them.

It’s time to understand the behaviors of your customer!

Got tired of traditional marketing campaigns?

Event-based marketing significantly improves the capability, speed and quality of marketing. next4biz CRM module is emerging developed specifically around these capabilities. Event-based marketing is designed to help digital marketers utilize automated “events” to trigger marketing, product, advertising and communication campaigns based on user behavior.

Let’s see an example:

Let’s say a prospect has become a member of your blog and has begun to follow your web site. This interest should not be unrequited. You need to send a “welcome” email to him immediately. Then think that he purchased from your store. How about a user’s manual for the product he bought? If you get his feedback about his first month’s experience by a direct-call, do you think it would be impressive enough? Well, let’s send him a reminder text message just a week before his membership renewal time comes?

Here is everything in next4biz so easy! next4biz allows you to track the stateful events and behaviors within your customer’s life cycle and trigger automatic actions that you have already planned.

In this way, while increasing your communication quality, marketing capabilities and speed; it is inevitable for you to earn your customers’ appreciation.

How can I get?

Get in touch with us in order to manage your marketing applications with all the events in the customer life cycle by moving them to the next step.