Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers aim to capture the attention of two different target profiles. And while there are many similarities between the types of marketing in general, driving prospects from each channel requires different communication approaches, in every aspect. ¬ View details
Collect customer data from different sources, check consistency, correctness and accuracy eliminate duplicates and integrate seamlessly with your applications. ¬ View details
One of the most important facts for today's marketers is how wrong it is to treat all customers in the customer database in the same way. In particular, one of the expectations from marketing automation is to give each customer the ability to design communication campaigns in a way that makes him / her feel unique. ¬ View details
You may know your customer’s gender, age, credit line, last 10 purchases. These are traditional information that reflects their physical appearance. ¬ View details
Design your sales cycle and run your sales funnel. Record meeting notes, phone calls, emails, send your proposals, contracts; track every activity including customers digital behaviours. ¬ View details
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