Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers aim to capture the attention of two different target profiles. While there are many similarities between these two types of marketing, driving prospects from each channel requires different communication approaches in every aspect.
With next4biz, you can collect customer data from different sources, check for consistency, and correctness , eliminate duplicates and integrate seamlessly with your applications. You can also apply multi-dimensional segmentation by using your customers’ information, tags and digital behaviors.
One of the essential facts for today’s marketers to know is how wrong it is to treat all customers in the customer database in the same way. In particular, one of the expectations for marketing automation is the ability to design communication campaigns in a way that makes the customer feel unique.
With the next4biz CRM module, you’ll be able to: design your sales cycle and run your sales funnel; record meeting notes, phone calls, and emails; send your proposals and contracts; and track all customer activity, including digital behavior.