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Criticisms about conventional CRMs

next4biz CRM addresses common criticisms of traditional CRMs by offering an innovative perspective on e-marketing and e-sales. Unlike conventional CRMs, next4biz CRM integrates task and email management with marketing and sales features, operates in the cloud with flexibility, and allows tracking of digital behaviors alongside traditional information. The system facilitates segmentation based on both traditional and digital data, enabling precise sales decisions. Importantly, next4biz CRM provides complete independence from IT, allowing users to design and modify marketing and sales processes without external support and seamlessly integrates with existing systems through API interfaces.


We’ve heard the criticisms about conventional CRMs:

  1. Traditional CRMs fail to go beyond retaining customer records.
  2. Despite using a traditional CRM, we still keep track of everything through email.
  3. Campaigns are boring and untraceable.
  4. Even the smallest of changes in CRM means higher cost and lost time.

However, next4biz CRM provides an entirely new perspective on e-marketing and e-sales:

  • next4biz CRM provides task and email management integrated with marketing and sales features.
  • next4biz CRM is in the cloud; you use it as long as you are satisfied.
  • Track and record digital behaviors in addition to traditional information.
  • Segment your customers based on not only traditional information but also their behavior.
  • next4biz CRM can be integrated with your systems through API interfaces.



next4biz CRM allows you to find potential customer candidates, organize email and SMS campaigns, measure responses provided for your campaigns and ensure accurate sales decisions at the right time. It shows you who has visited your web site, what they were interested in, how often they clicked, whether they read your proposal and even whether they viewed your presentations.

next4biz CRM allows you to design new segmentations, filters and campaigns based on your customers’ behavior. During segmentation, you can use not only traditional customer information but also their digital behaviors. You can design your sales processes by filtering your customers in accordance with their characteristics by measuring their behavior. You can dominate the sales process through seeing which product, service, advert or blog garners the most interest from customers and analyzing which action to take at the right time in order to organize your campaign.

Using next4biz CRM, you can design and control your sales processes. You can monitor and control your complete sales lifecycle. You can track which salesperson is meeting with which customer. You can manage the sales team’s task lists and calendars. You can read the notes received by your employees as well as view and report on the work which has been done. You can also track and save the history of relationships between customers and follow the digital behavior of all potential customers. Through this, your customers will feel that they have been provided with a specialized service.

For next4biz CRM, a traditional customer is a digital customer

Because it works in the cloud, next4biz CRM enables you to track and manage issues across different communication channels without experiencing any time or space constraints and manage end-to-end work from any given place. This information is available to anyone in your team who may require it.

Complete independence from IT

Due to its flexibility and intuitive system, you can design and modify your marketing and sales processes as well as your interfaces without any support from IT.

Our last promise is to IT technicians

next4biz CRM allows you to integrate your existing systems through API interfaces. You will not need your partners or the main contractor in order to do so.

Gürkan Platin
Gürkan Platin, a graduate of Hacettepe University Management and Organization, worked as a manager in various positions at Mensan, Citibank, Garanti Bank and Credit Registration Bureau, respectively. Platin has been blogging since 1996 and his articles are published in various national and international publications.
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