Unify your customer data and track digital behavior.
From campaigns to sales, every process on one platform.
Get to know every step of marketing and sales management in 8 minutes
A unified customer view with the embedded Customer Data Platform (CDP)
Data silos create silent chaos in organizations. The CDP embedded in Next4biz CRM integrates customer data from across your enterprise landscape — ERP suites, service management tools, retail and e-commerce platforms, legacy CRMs, spreadsheets, and custom applications — into one centralized system.
With built-in AI-supported deduplication and consolidation, duplicate records are eliminated and broken data relationships resolved, giving you one accurate version of the truth. Fragmented information becomes strategic insight that powers targeting, personalization, and better decisions.
Traditional customer data such as location, age, gender, and occupation.
The full record of your customer’s relationship with your brand, from orders to service requests.
Calculated metrics such as lifetime value, churn probability, and average basket size.
Innovative data that traces your customer’s digital footprint.
Make the digital footprints of customers and prospects part of your customer data
Website visits, viewed content, opened emails, clicked links, viewed offers, newsletter subscriptions, completed web forms… Track all of these behaviors and turn them into functional data.
From target audience to delivery, the whole campaign process in three steps on one platform
Use basic customer information, transactions, customer scorecards, and digital behavior data together in campaign filters. Add digital behavior to traditional segmentation and define your target audience with precision.
Select your audience with dynamic segmentation and customized filters enriched by digital behavior.
Build a content pool with content editors and reuse content; paste ready-made HTML content when you prefer.
Launch without transferring data to another tool; analyze reports and design new, creative campaign scenarios.
What should your CRM do when something happens or data changes? You set the rules, next4biz runs them continuously
Configure event-, data-, and time-triggered automations. Keep marketing communication running automatically at every stage of the customer experience — with your own rules and zero code.
Send a personalized welcome email to a new newsletter subscriber; offer a car seat 13 months later to the customer who bought newborn diapers from your e-commerce site. You define the rule, the action, and the audience — next4biz does the rest.
next4biz assigns a call task to the sales manager, adds a note to the opportunity, and tags the customer.
next4biz instantly prompts the relevant sales manager to call the customer.
next4biz emails a warranty extension offer and alerts sales when the offer is read.
next4biz posts a renewal offer and redirects the customer to payment once accepted.
Periodic event automation sends celebration messages and tailored offers automatically.
next4biz sends surveys and data collection forms automatically and tasks the right representative.
From first contact to contract, every step of the sales process on record
Telephone calls, meetings, correspondence, quotations, contracts… Record all communication with customers and prospects. Who called, what was discussed, what the customer clicked and when — know every detail of every opportunity.
Coordinate teams with tasks linked to customers and opportunities
Run marketing and sales projects hand in hand with the customer card. Every detail — from email traffic to proposal and contract postings — is tracked chronologically, building your corporate memory as you work.
No Code, No Cry: design it yourself without technical support, change it whenever you like
Design data structures, forms, sales processes, campaigns, content, business rules, and much more yourself — independent of IT, without writing code. As needs change, update your marketing and sales software yourself and keep your CRM always current.
“The best software is the one that needs IT the least. Don’t let resource planning, project schedules, and postponements slow down your marketing and sales.”
Measure the performance of every action you take, analyze it, and improve
Which campaign converts into sales at a higher rate? Which customer segments engage with which content? With digital behavior analysis and sales reports, the answers are always at hand.
A 360° customer view on a single screen via web service and iframe integrations
Build two-way integrations with web services, or integrate via iframes without exposing data externally. Reach a deduplicated, consolidated customer database fed by all your data sources.
Use the integrated data in reports, target audience filters, campaigns, business rules, and content. If you prefer, run your own applications inside next4biz and manage every process from a single screen.
For developers
Web service documentation, code samples, and a step-by-step guide are always available at developers.next4biz.com.
The inability to unify customer information stored in spreadsheets, customer service systems, e-commerce applications, or ERP software is a major problem for many organizations. Next4biz uses algorithms customized to your priorities and rules to deduplicate customer information from different sources and organizes it into four basic groups: basic demographic data, transaction data, customer scorecards, and digital behavior data. With this integrated database you can run campaigns for niche target audiences and appear before your customer at the right time with the right message.
Digital footprint data comes from sources such as the pages your customers visit on your website, the content they review on your blog, the email campaigns they read, the links they click, the forms they fill out, and the newsletters they subscribe to. With Next4biz you can monitor all of these behaviors and turn them into functional data — quickly identifying customers who haven’t purchased in a while or are visiting your website again after a long break.
In three steps: (1) Identify your target audience with dynamic segmentation and customized filters enriched by digital behavior. (2) Prepare your email, SMS, IVR, web, or mobile push content using your content pool. (3) Start your campaign without transferring data to another tool. Advanced sending algorithms remove the spam risk carried by batch emails, and you analyze the reports to design new, creative campaign scenarios.
With event- and rule-based automation you design how the system behaves in each situation: a personalized welcome email for a new newsletter subscriber, related content for a customer inspecting a product, an automatic task for the sales representative when a proposal is read… Periodic automations let you celebrate birthdays or send reminder emails to customers whose warranty is about to expire.
It records every stage from first contact to meetings, from offer to agreement. The marketing funnel you build with drag and drop reveals areas for improvement; sales volume, profitability, and probability-based forecasts are calculated for you. If a customer clicks a previously sent proposal on a paused opportunity, Next4biz reports it automatically and assigns a re-engagement task to the representative.
Yes. Next4biz supports opt-in and opt-out compliance with major jurisdictions, including GDPR and CCPA, and is compliant with the Turkish data protection law (KVKK) with İYS (Message Management System) integration. Compliance is secured with ISO 27701 and BS10012 certifications, and Next4biz undergoes regular audits every year.
It answers the needs of all business models — B2B, B2C, and B2B2C — and is the choice of hundreds of organizations from different sectors, local and global. Schedule a meeting for a demo tailored to your organization.