Monitor various aspects of digital customer behavior:
Query and analyze behavioral data to understand customer actions:
The identity of website viewers and email readers,
Customers returning to the website after a long break,
The number of visits leading to meetings,
The number and identity of visitors that became customers,
Popularity or attractiveness of different elements of content,
A/B test results, click and read statistics, and much more.
Automatically act on or respond to analyzed customer behavior. Create business rules to determine the actions to be taken and automatically tag them.
Consider these examples of automated response customer behavior:
Integrate digital behavior (clicked links, read emails, viewed websites, completed surveys and others) and tags into campaign filters.
Utilize filters in determining target audiences for your marketing and sales campaigns.