Digital Behavior Monitoring
Digital behavior, such as website visits, email interest, clicks on links and more, are part of customer data. Leverage your customers’ digital behavior when determining your target audience.
Track the digital behavior of corporate and individual customers
- Their website visits,
- The content they view,
- The emails they read,
- The links they click,
- The offers they view,
- Their active newsletter subscriptions,
- The web forms they have completed…
Analyze their digital behavior!
- What did they do after they viewed your content?
- Who viewed your emails or website and why?
- Which customers have returned to your website following a long break?
- How many of these visits led to meetings?
- Which of these visitors became your customers?
- Which piece of content attracted the highest interest?
- What are the results of the A/B tests?
- What are the click and read statistics?
Design and automatically tag business rules for digital behavior
- Send automated notifications to your sales team when your offers are read.
- Send automated meeting invitation emails to your customers when they view your website content.
- Tag your customers when they read your emails or click on your links.
- Send automated content to those who fill in forms on your website.
Leverage digital behavior when defining your campaign target audience!
Integrate digital behavior (clicked emails, viewed websites, completed surveys) and tags into filters when defining your target audience.
