Who We Are

Next4biz: Process Intelligence

Next4biz provides AI powered enterprise software solutions for customer service and process management.

Founded by enterprise software leaders

Tamer Gülce and Kamil Tuğcu have worked together since 2001. Before founding the company, both held leadership positions at leading Turkish technology companies, including Innova and iLab Holding.

As computer engineering graduates of two of Turkey's most prestigious universities, Middle East Technical University (ODTÜ/METU) and Istanbul Technical University (ITU), the founders brought strong technical expertise and enterprise software experience to the company.

Built around a clear market gap

During their time at iLab Holding, the founders identified the need for an end-to-end, no-code, omnichannel customer service management solution that could also be delivered as a multi-tenant SaaS platform.

They founded the company in 2006 under the legal name Formalis Bilgi Teknolojileri A.Ş., later operating under the Next4biz brand, to pursue this vision.

Developed through agile execution

From the beginning, Next4biz adopted an agile and iterative product development methodology. New requirements are identified through business development analyses, customer feedback, and R&D activities.

Each 6-8 week iteration covers solution design, coding, integration, and testing. Releases are validated by quality teams before production, and improvement suggestions are incorporated into future cycles.

Timeline

Milestones in growth, expansion, and innovation

The timeline below summarizes the company’s journey from foundation to international expansion, AI innovation, and partner-driven delivery.

2001

Founders begin working together

Tamer Gülce and Kamil Tuğcu begin working together, creating the long-standing founder collaboration that later becomes the foundation of Next4biz.

2006

Company founded

Formalis Bilgi Teknolojileri A.Ş. is founded, later operating under the Next4biz brand.

2007

First customer traction

Şekerbank becomes one of the first customers to use the platform and remains a customer today.

2010

Major Customer Win & First AI R&D Project

Aktif Bank joins as a major customer, and Next4biz starts its first AI-focused R&D project with Bilkent University.

2013

Deloitte Turkey Fast 50

Deloitte recognizes Next4biz as one of Turkey's 50 fastest-growing technology companies.

2014

New Major Customer Wins

Mercedes, Sahibinden, Teknosa, Mudo, and Türkiye Finans Katılım Bankası join Next4biz's customer portfolio.

2015

Endeavor and Deloitte recognition

Next4biz represents Turkey in Endeavor events and ranks in Deloitte Turkey Fast 50 and EMEA Fast 500.

2016

First commercial AI product

Issue Intelligence is announced, with Kuveyt Türk among its first users.

2017

Continued Deloitte ranking

Next4biz is again recognized in Deloitte Turkey Fast 50 and EMEA Fast 500 rankings.

2018

Trusted by Leading Brands

Leading companies including Vakıf Katılım Bankası, FedEx, Unifree, Ülker, Monster, and Modanisa choose Next4biz.

2019

U.S.-focused expansion

Global expansion focus shifts to the United States and later continues through Los Angeles.

2021

Expanded R&D investment

Next4biz increases R&D investment and deepens collaboration with universities and academics.

2021-2022

Great Place to Work

Next4biz receives Great Place to Work certifications.

2023

Academic leadership joins R&D

A leading academic and his team join Next4biz, with the new head of R&D taking leadership.

2023-2025

Happy Workspaces

Next4biz receives Happy Workspaces certifications and is recognized twice among the Best Workplaces.

2024

International events

Next4biz participates at CCW Berlin and FINTEX SUMMIT 2024 in Baku.

2025

Partner enablement program

The program begins, moving implementation, training, and account-based activities to qualified partners.

2026

International Customers

Next4biz adds new international customers: three in Azerbaijan, one in Germany, and one in the United Kingdom.

Scroll horizontally to explore the full timeline.

Proven Market Penetration

Next4biz has a strong footprint in Turkey's finance and retail markets. Today, the platform is used by 11 banks, 30 financial institutions, and 39 retail companies, representing hundreds of retail brands.

Out of Turkey's 37 banks, 11 are Next4biz customers. For many of the remaining banks, the main barrier is not a competing solution, but the difficulty of replacing existing legacy customer service systems.

In retail, our customer base includes many of the leading companies in the market. Among the large-scale retail companies that match our target customer profile and have the necessary budget and stability, we estimate our market share to be above 30%.

Our presence is also strong in major consumer sectors. Hayat Kimya and Evyap, two leading names in household and personal care products, both use Next4biz. Ülker Group, one of Turkey's largest food groups, is also among our customers.

Operating model

Ongoing transformation

Next4biz continues to evolve its internal operations and delivery model to scale more efficiently while maintaining product focus.

Partner enablement

Next4biz is shifting implementation, training, customization, integration, and customer support activities to qualified partners so the internal team can place greater focus on product development.

AI-powered agile development

AI is embedded across the Next4biz software development lifecycle, from analysis and design to coding, testing, deployment, and continuous improvement. The company combines agile methodologies with AI-powered tools to improve efficiency, quality, and delivery speed at every stage of development.

Company-wide AI adoption

Next4biz actively promotes the adoption of AI tools across all departments to improve productivity and operational efficiency. Team members use AI capabilities in areas such as summarization, automation, research, coding, testing, and domain-specific knowledge work.

Success drivers

Success drivers behind the timeline

The company history is not only a sequence of dates. It reflects a consistent product strategy: no-code architecture, R&D-driven innovation, enterprise-grade security, integration depth, strong customer satisfaction, and a strong team culture.

No-code architecture

Next4biz enables business departments to adapt, customize, and reshape the platform according to their evolving requirements and market conditions. A core principle of the product is to reduce dependency on IT for feature management, allowing business teams to respond faster to changing needs while helping IT teams focus their resources on strategic priorities.

Except for integrations with customers' core systems, many key platform capabilities can be configured through no-code tools, including forms, customer inventory and custom objects, workflows, SLAs, escalations, agent scripts, business rules, categories, and related configurations.

Reference: Less IT dependency in customer service

R&D and innovation

Next4biz's first AI-focused R&D project was initiated in 2012 in collaboration with Bilkent University. This project formed the early foundation of the company's first AI product, Issue Intelligence, an AI-based classification model trained on historical customer tickets and their categories.

Next4biz continued to collaborate with universities as part of its product discovery, research, and development activities. The company announced its first commercial AI product, Issue Intelligence, in 2016, and Kuveyt Türk, an existing customer, became one of the first users of the product.

Starting in 2021, Next4biz increased its investment in R&D and deepened its collaboration with universities and academics in relevant fields. In 2023, the company brought a leading academic and his team into Next4biz. He had previously served as the head of a university computer engineering department and now leads Next4biz's R&D department. The company continues to collaborate with academics across different disciplines.

Security and compliance

Security and compliance have always been critical priorities for Next4biz. Although the platform is delivered as SaaS and offers extensive no-code capabilities, it remains an enterprise-grade solution that often becomes a core component of the customer's operational architecture. It is frequently integrated with multiple core applications and enterprise systems.

For this reason, Next4biz has a dedicated steering committee consisting of internal specialists, managers, and external consultants who continuously work to strengthen the company's security and compliance posture.

Next4biz has maintained cyber security insurance from a global insurance provider since 2021, with annual renewals subject to the provider's qualification and assessment processes. To the company's knowledge, Next4biz is among the few SaaS companies in Turkey able to meet such requirements.

Each year, Next4biz obtains penetration testing and source code review services from independent vendors. The company operates in data centers located in Turkey, the United Kingdom, the European Union, and the United States, and follows relevant regulations such as GDPR and KVKK.

Next4biz and its data center providers maintain and renew multiple certifications, including ISO 27001, ISO 27701, ISO 22301, ISO 10002, ISO 9001, and BS 10012.

Reference: Security and compliance

Integration capabilities

Customer service management platforms need to integrate with a wide range of enterprise systems, communication channels, and business applications. Next4biz has developed strong integration capabilities to support these requirements.

Communication Channels: Native omnichannel connectivity for Live Chat, WhatsApp, email, call centers, social media, review platforms, and marketplaces, all captured in a unified customer conversation.

SSO, LDAP, and User Provisioning: Enterprise identity support with SSO protocols such as SAML 2.0, OAuth2, and OpenID Connect, as well as LDAP and Active Directory. Optional SCIM provisioning is available for automated user and group synchronization.

Core Systems: Bi-directional integrations via REST APIs and webhooks. Next4biz can synchronize customers, accounts, transactions, requests, policies, orders, and other business data, enabling agents and bots to work with live context.

Developer site

Embeddable Components: Reusable Next4biz components, such as self-service, notification views, and chat, can be embedded into customer portals and applications through iFrame or JavaScript-based approaches.

BI and Analytics: Built-in dashboards powered by Turboard, along with APIs for Power BI, Tableau, and Qlik, enable customers to feed their enterprise BI environments.

Mobile and Web SDKs: SDKs and ready-to-use UI components support in-app self-service and chat, helping customers deliver a consistent experience across web and mobile channels with minimal effort.

Happy team

Next4biz has consistently invested in building a positive and supportive workplace culture.

The company provides employees and their family members with a wide range of benefits, including private pension contributions, supplementary private health insurance, gym and wellness support programs, and other employee-focused advantages.

A history shaped by product focus, enterprise trust, and continuous innovation.

Next4biz’s journey combines long-term customer relationships, international market development, R&D-driven AI innovation, enterprise security discipline, and an evolving partner ecosystem designed to support scalable growth.